The six main Key Performance Indicator (KPI) types according to Bernard Marr in this book Key Performance Indicators The 75 measures every manager needs to know are:

• Financial Performance
• Customers
• Marketing and Sales
• Operational Process & Supply Chain
• Employees
• Corporate Social Responsibility (environment and others)
• Information Technology (not in the book, but in online KPI Library)

We also have KPIs that are industry specific.

ClearPoint Strategy has an article called What Are KPIs (Key Performance Indicators)? 30 Examples for Finance, HR, Process, etc.

According to DoerHRM.com, there are 12 types of KPIs. Here is an article called 12 Different Types Of Key Performance Indicators (KPIs) Explained. They are: Quantitative indicators, Qualitative indicators, Leading indicators, Lagging indicators, Input indicators, Output indicators, Process indicators, Practical indicators, Directional indicators, Actionable indicators, Financial indicators, and Outcome indicators.

ccdconsultants.com has a gross profit margin calculator (and formula).

Here is Bernard Marr’s 75 KPIs.

To measure financial performance:
1. Net Profit
2. Net Profit Margin
3. Gross Profit Margin ccdconsultants.com has a gross profit margin calculator (and formula).
4. Operating Profit Margin
5. EBITDA
6. Revenue Growth Rate
7. Total Shareholder Return (TSR)
8. Economic Value Added (EVA)
9. Return on Investment (ROI)
10. Return on Capital Employed (ROCE)
11. Return on Assets (ROA)
12. Return on Equity (ROE)
13. Debt-to-Equity (D/E) Ratio
14. Cash Conversion Cycle (CCC)
15. Working Capital Ratio
16. Operating Expense Ratio (OER)
17. CAPEX to Sales Ratio
18. Price Earnings Ratio (P/E Ratio)
To understand your customers:
19. Net Promoter Score (NPS)
20. Customer Retention Rate
21. Customer Satisfaction Index
22. Customer Profitability Score
23. Customer Lifetime Value
24. Customer Turnover Rate
25. Customer Engagement
26. Customer Complaints
To gauge your market and marketing efforts:
27. Market Growth Rate
28. Market Share
29. Brand Equity
30. Cost per Lead
31. Conversion Rate
32. Search Engine Rankings (by keyword) and click-through rate
33. Page Views and Bounce Rate
34. Customer Online Engagement Level
35. Online Share of Voice (OSOV)
36. Social Networking Footprint
37. Klout Score
To measure your operational performance:
38. Six Sigma Level
39. Capacity Utilization Rate (CUR)
40. Process Waste Level
41. Order Fulfilment Cycle Time
42. Delivery In Full, On Time (DIFOT) Rate
43. Inventory Shrinkage Rate (ISR)
44. Project Schedule Variance (PSV)
45. Project Cost Variance (PCV)
46. Earned Value (EV) Metric
47. Innovation Pipeline Strength (IPS)
48. Return on Innovation Investment (ROI2)
49. Time to Market
50. First Pass Yield (FPY)
51. Rework Level
52. Quality Index
53. Overall Equipment Effectiveness (OEE)
54. Process or Machine Downtime Level
55. First Contact Resolution (FCR)
To understand your employees and their performance:
56. Human Capital Value Added (HCVA)
57. Revenue Per Employee
58. Employee Satisfaction Index
59. Employee Engagement Level
60. Staff Advocacy Score
61. Employee Churn Rate
62. Average Employee Tenure
63. Absenteeism Bradford Factor
64. 360-Degree Feedback Score
65. Salary Competitiveness Ratio (SCR)
66. Time to Hire
67. Training Return on Investment
To measure your environmental and social sustainability performance:
68. Carbon Footprint
69. Water Footprint
70. Energy Consumption
71. Saving Levels Due to Conservation and Improvement Efforts
72. Supply Chain Miles
73. Waste Reduction Rate
74. Waste Recycling Rate
75. Product Recycling Rate