SMART Objectives by Peter Drucker

 in Business  tagged Drucker / goal / objective / SMART / management by

When developing a website for a client, consider making a careful plan first. Peter Drucker in his 1954 book The Practice of Management outlined Management by Objectives and said that managers need to set objectives for employees in the organization and set objectives for the organization as a whole. Employee objectives need to fit with the organization. They need to be monitored and evaluated.

How To

Peter Drucker introduced the SMART method for evaluating the effectiveness of goals. The website Value Based Management lists what SMART stands for.

  • S – specific, significant, stretching
  • M – measurable, meaningful, motivational
  • A – agreed upon, attainable, achievable, acceptable, action-oriented
  • R – realistic, relevant, reasonable, rewarding, results-oriented
  • T – time-based, time-bound, timely, tangible, trackable, traceable

As you can see there are many variations of SMART. Wikipedia has an article on the SMART criteria.

Questions can be SMART as well.

  • S – specific
  • M – measurable
  • A – action-oriented
  • R – relevant
  • T – time-bound

Your questions should be fair. They should not create or reinforce bias.