HubSpot develops and markets a software product for inbound marketing. The software has features for social media marketing, email marketing, content management, web analytics and search engine optimization (SEO) among others.

Regarding Hubspot, Wikipedia says: “HubSpot is a developer and marketer of software products for inbound marketing and sales. It was founded by Brian Halligan and Dharmesh Shah in 2006. Its products and services aim to provide tools for social media marketing, content management, web analytics and search engine optimization.”

Later on Wikipedia says: “HubSpot provides tools for social media marketing, content management, web analytics, landing pages and search engine optimization. HubSpot has integration features for salesforce.com, SugarCRM, NetSuite, Microsoft Dynamics CRM and others. There are also third-party services such as templates and extensions. Additionally, HubSpot offers consulting services and an online resource academy for learning inbound marketing tactics. It also hosts user group conferences and inbound marketing and certification programs. HubSpot promotes their inbound marketing concepts through their own marketing and has been called “a prolific creator of content” such as blogs, social media, webinars and white papers.”