What is Amazon Fulfillment, also known as FBA (Fulfillment by Amazon)?

With Fulfillment by Amazon (FBA), you store your products in Amazon’s fulfillment centers, and they pick, pack, ship, and provide customer service for these products. The products can be physical or electronic (downloadable).

You the seller, find a handful of items that you decide you would like to sell online. You go through the traditional steps of listing the items on Amazon, but instead of choosing to Merchant Fulfill the item, which is the traditional way of selling things, you instead select the FBA option. WIth the FBA option, you ship your physical products to an Amazon after you “register” them at Amazon on your account.

There are two different methods of selling on Amazon via FBA. 1. You can sell your own products or goods. Things that you produce or have produced and sell with your own private label on them. Or, 2. You can sell products that somebody else has already produced and marketed.